Why BAT?
We built BAT because we believe great work still matters.
We’ve seen what happens when teams are given the right environment, the right tools, and the right support. Creativity flourishes, ideas sharpen and the process is savoured. BAT exists to create those conditions, every time.
We work with industry-leading teams preparing for defining moments.
The ones who care for the craft—where how it’s made determines what it becomes. The ones tired of overstretched calendars and uninspired spaces. And most of all, the ones who know that progress doesn’t come from stepping back, but from stepping into the work, fully focused and fully equipped.
Each Creation House is built with that intention. Private, fully serviced and designed for each critical juncture of the process. We blend professional-grade, technical workspaces into awe-inspiring locations. Finely tuned with a dedicated producer and technical lead, your team stays focused on what matters: the best work possible.
In one concentrated week, teams gain the kind of clarity, cohesion, and progress that takes months to reach.
This isn’t about stepping back. It’s about returning to what great work should feel like.
And Why BAT? Because the world sometimes needs this upside perspective.
Why 10?
BAT limits each engagement to 10 people by design, because small teams make better work.
It’s a strategic decision rooted in behavioural science, creative process, and the operational realities of critical work. Our clients aren’t here to talk in circles. They come to build—brand platforms, campaigns, strategies, relationships—and they need to collaborate without friction.
Research from Harvard, Gallup, and behavioural frameworks like the Ringelmann Effect demonstrate that larger teams dilute accountability, slow decision-making, and introduce unnecessary complexity. Smaller teams, by contrast, deliver three critical advantages:
Faster, clearer communication: Fewer voices means less noise and more signal. Decisions are made in real-time, with everyone in the loop.
Deeper engagement and ownership: In compact teams, no one can hide. Every contribution matters and is recognised.
Higher strategic velocity: With less internal drag, small teams adapt quickly and keep momentum where it needs to be.
At BAT, 10 is more than a number.
It’s the sweet spot where ambition stays agile, accountability stays tight, and quality is protected at every touchpoint.
The Founders
BAT was founded by Chloe Stephenson and Fred Kavanagh, two people who’ve felt the weight of delivering big ideas at pace, and know what is lost when there’s no room to come up for air.
Chloe spent close to a decade at one of London’s leading advertising agencies, shaping global campaigns and the relationships that drive them, all under tightening timeframes. Fred rose through the capital’s hospitality and events industry, running award-winning venues and curating experiences where operational precision was non-negotiable.
Together, they launched Studio CF, a consultancy helping brands across tech, fashion, health, and education refine their voice and unlock growth. But it was while running the studio from Mexico that something shifted. The work got sharper. The pace, more natural. Collaborative thinking, better. Stepping into a new environment, with fresh stimulus and fewer distractions, drove better outcomes. That shift became the foundation for BAT.
From day one, the vision has been global—a Creation House in each key business timezone. Always purpose-built and always within reach.
Because they believe better ways of working are not a privilege or a perk. They are levers for progress, and should be as accessible as they are transformational.
